The first step to successful user-centred design covers the defining and studying of people who will be using the app, that is, the end users. It is important to see users as individuals. A thorough study is carried out where we perform extensive research to create accurate user personas for the app. This way, we will be able to understand who exactly we will be targeting the design towards.
We examine the target market’s demographic information, such as age, gender, marital status, level of education, employment status and income bracket, as these factors influence our design decisions. This way, the target audience can be split into major groups. User-centred design also takes into consideration what each user wants to use the app for, that is, their goal. This enables our UI/UX designers to come up with the most suitable design that caters to all these groups.